✦ Free ad ROI calculator

Ad Buddy: calculate ad spend profitability

Estimate campaign ROI, profit, CPA, revenue, ROAS, and break-even CPC before you spend more budget on Google Ads, LinkedIn Ads, or paid social.

Campaign inputs

Use realistic numbers. Results update instantly.

Buying model

Ad spend ($)

Expected CPC ($)

Landing conversion (%)

Lead-to-customer (%)

Average deal value ($)

Gross margin (%)

Extra campaign cost ($)

Projected results

Use these numbers as a campaign decision filter.

ROI

Profit / total cost

Profit

Gross profit after cost

Revenue

Estimated closed-won value

Break-even CPC

Max profitable CPC

Clicks

Estimated traffic

CPA

Cost per customer

Add your assumptions to see whether the economics make sense.

How to use Ad Buddy

Use this calculator before launching or scaling a paid acquisition campaign. It helps you understand whether your CPC, conversion rate, close rate, deal value, and gross margin can support profitable growth.

ROI shows estimated campaign profitability.
Break-even CPC shows the maximum cost per click you can afford.
CPA estimates your paid acquisition cost per customer.