✦ Free ad ROI calculator

Ad Buddy: calculate paid ads profitability

Estimate campaign ROI, profit, CPA, revenue, ROAS, clicks, and break-even CPC before you spend more budget on Google Ads, LinkedIn Ads, or paid social.

What this calculator shows

Use Ad Buddy to quickly understand whether your paid acquisition assumptions can support profitable growth before scaling spend.

ROIProfitability

CPACost per customer

ROASRevenue efficiency

CPCBreak-even limit

Calculator

Estimate your ad ROI

Enter your paid campaign assumptions. The calculator updates instantly and gives you a directional read on revenue, profit, CPA, ROAS, and break-even CPC.

Campaign inputs

Use realistic numbers. Small changes in conversion or close rate can dramatically change paid acquisition economics.

Buying model

Ad spend ($)

Expected CPC ($)

Landing conversion (%)

Lead-to-customer (%)

Average deal value ($)

Gross margin (%)

Extra campaign cost ($)

Projected results

Use these numbers as a decision filter before launching or scaling paid campaigns.

ROI

Profit / total cost

Profit

Gross profit after cost

Revenue

Estimated closed-won value

ROAS

Revenue / ad spend

Break-even CPC

Max profitable CPC

CPA

Cost per customer

Clicks

Estimated traffic

Customers

Estimated new customers

Add your assumptions to see whether the economics make sense.

How to use Ad Buddy

Use this calculator before launching or scaling a paid acquisition campaign. It helps you understand whether your CPC, conversion rate, close rate, deal value, and gross margin can support profitable growth.

ROI shows estimated campaign profitability.
ROAS shows revenue efficiency compared to ad spend.
Break-even CPC shows the maximum cost per click you can afford.
CPA estimates your paid acquisition cost per customer.

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