Arafen Kabir Shovon

Helping B2B SaaS and AI Companies Build Predictable Growth

From GTM strategy and outbound pipeline to SEO and demand generation, I build growth systems that turn strong products into real traction.

I work with teams that need more than marketing activity. I help build the systems behind visibility, qualified demand, and revenue growth across B2B SaaS markets.

See my work ↓ ✉ shovon.arafen@gmail.com
9+
Years B2B SaaS GTM
4+
Countries of exp.
5+
Startups scaled
Arafen Kabir Shovon. GTM & Growth Marketing Manager
GTM & Growth Marketing Manager

Arafen Kabir Shovon portfolio

Arafen Kabir Shovon is a GTM and Growth Marketing Manager with experience in B2B SaaS, AI, fintech, cloud, SEO, demand generation, outbound sales development, content strategy, paid acquisition, growth strategy, and revenue marketing. This portfolio highlights his work across startups in the United States, the Netherlands, Germany, and remote international teams.

About me

GTM strategy that compounds

I'm a GTM & Growth Marketing Manager with deep expertise in B2B SaaS, fintech, and AI startups. I build go-to-market systems from scratch. ICP definition, outbound pipeline, SEO infrastructure, and paid acquisition. at companies across every stage.

At Xylo AI, I own end-to-end GTM strategy for a fintech platform targeting financial advisors across North America. Before that, I led growth at Tappstr AI in Amsterdam, ZEPCAM in Delft, and MetaWorks AI in Berlin.

My work compounds: SEO systems that drive inbound, outbound sequences that book qualified meetings, and attribution frameworks that tie marketing directly to revenue. I think in systems, not campaigns.

Outbound Pipeline Architecture
Full outbound engines with Apollo, Amplemarket, and CRM automation. qualified meetings with senior decision-makers across North America.
Multi-Channel Demand Generation
SEO, paid media, content, partnerships. integrated growth systems, not isolated campaigns. Consistent 50%+ organic traffic lifts across companies.
AI-Powered GTM Workflows
Proprietary AI-assisted outbound campaigns and GTM workflow systems that lift reply rates, meeting booking, and pipeline velocity.
Analytics & Attribution
Full attribution frameworks with GA4, Search Console, and Ahrefs. connecting marketing activity to revenue and sales velocity.
Partnership & Ecosystem Growth
Strategic alliances that open doors ads cannot. From SaaS co-sell partnerships to affiliate programs, the right partners accelerate pipeline without burning budget.
Work experience

Where I've built & scaled

A track record across fintech, AI, SaaS, and Web3. click any role to expand details.

GTM & Growth Marketing Manager
Xylo AI · Minneapolis, US · Remote
Current Jun 2024. Present
  • Designed and executed the company's go-to-market strategy. defining ICP segments and targeting B2B financial services companies across North America
  • Built a full outbound revenue pipeline using Apollo, Amplemarket, and CRM automation, generating qualified meetings with senior decision-makers
  • Developed AI-assisted outbound campaigns combining cold email, LinkedIn outreach, and personalized messaging to improve reply and meeting booking rates
  • Created multi-channel demand generation programs spanning SEO, paid media, outbound, partnerships, and content marketing
  • Led affiliate and partnership GTM program, recruiting influencers and SaaS creators to drive referral pipeline and product adoption
  • Directed on-page and technical SEO, leading to organic traffic growth and ranking improvements for high-intent B2B keywords
  • Managed paid acquisition (Google, LinkedIn) with A/B testing, persona targeting, and landing page optimization
  • Revamped product listing in Microsoft AppSource via ASO tactics. increasing conversion and visibility
  • Built analytics and attribution framework using GA4, Search Console, and Ahrefs to measure marketing ROI and sales velocity
Growth Marketing Manager
Tappstr AI · Amsterdam, Netherlands · Remote
Oct 2023. Apr 2024
  • Identified and nurtured strategic partnerships within the AI ecosystem. collaborating with influencers, thought leaders, and technology providers
  • Social media engagement strategy led to 70% growth in the online community
  • Implemented comprehensive SEO strategy with keyword optimization and structured data targeting the AI community
  • Developed performance marketing campaigns via paid search, display, and social advertising for cost-effective user acquisition
  • Content marketing strategy drove a 50% increase in organic blog traffic and 35% lift in social media engagement
  • Organized AI podcasts and webinars to raise brand visibility and facilitate industry networking
Growth Marketing Manager
ZEPCAM · Delft, Netherlands
Nov 2022. Oct 2023
  • Developed and executed a comprehensive growth marketing strategy driving customer acquisition, retention, and revenue growth
  • Identified and prioritized growth opportunities across social, email, SEO, SEM, referral marketing, and content
  • Managed and updated WordPress and HubSpot CRM to support inbound marketing and sales alignment
  • Measured and analyzed performance of growth campaigns, making data-driven recommendations to optimize results
  • Developed relationships with external affiliates and influencers to drive customer acquisition and revenue growth
Growth Manager
MetaWorks AI · Berlin, Germany
Jul 2021. Oct 2022
  • Collaborated with leadership to define growth strategy and objectives for an early-stage Web3 startup
  • Planned and executed user acquisition campaigns to drive growth and expand the user base
  • Implemented strategies to enhance user retention and engagement across Web3 product surfaces
  • Identified and nurtured strategic partnerships and alliances within the Web3 ecosystem
  • Developed and managed a vibrant community around the company's products and services
Customer Experience Analyst
Chattermill · London, UK
Oct 2017. Apr 2020
  • Tracked customer experiences across online and offline channels, devices, and touchpoints
  • Analyzed customer data to identify trends and opportunities for improvement
  • Built data-driven recommendations to optimize productivity, value, and customer satisfaction
  • Top clients included HelloFresh, TransferWise, Uber, Deliveroo, Trainline, NatWest Bank, FlixBus, and JustEat
Skills & tools

The full GTM stack

A practical toolkit grouped by how I actually use it across growth, GTM, demand generation, and revenue systems.

Outbound Platforms

Apollo.io Amplemarket Clay Smartlead LinkedIn Outreach Cold Email

CRM & Automation

HubSpot Pipedrive CRM Zapier n8n Trello Microsoft 365 Google Workspace

SEO & Analytics

SEMrush Ahrefs Google Analytics Google Search Console GA4

Paid Acquisition

LinkedIn Ads Google Ads Meta Ads A/B Testing

Design & Content

Figma Canva Framer WordPress
Get in touch

Let's connect

Email
shovon.arafen@gmail.com
LinkedIn
linkedin.com/in/shovonarafen
Connect on LinkedIn