Arafen Kabir Shovon

Helping B2B SaaS and AI Companies Build Predictable Growth

From GTM strategy and outbound pipeline to SEO and demand generation, I build growth systems that turn strong products into real traction.

I work with teams that need more than marketing activity. I help build the systems behind visibility, qualified demand, and revenue growth across B2B SaaS markets.

See my work ↓ ✉ shovon.arafen@gmail.com

Years B2B SaaS GTM

Countries of exp.

Startups scaled

GTM & Growth Marketing Manager

About me

GTM strategy that compounds

I'm a GTM & Growth Marketing Manager with deep expertise in B2B SaaS, fintech, and AI startups. I build go-to-market systems from scratch. ICP definition, outbound pipeline, SEO infrastructure, and paid acquisition. at companies across every stage.

At Xylo AI, I own end-to-end GTM strategy for a fintech platform targeting financial advisors across North America. Before that, I led growth at Tappstr AI in Amsterdam, ZEPCAM in Delft, and MetaWorks AI in Berlin.

My work compounds: SEO systems that drive inbound, outbound sequences that book qualified meetings, and attribution frameworks that tie marketing directly to revenue. I think in systems, not campaigns.

Outbound Pipeline Architecture

Full outbound engines with Apollo, Amplemarket, and CRM automation. qualified meetings with senior decision-makers across North America.

Multi-Channel Demand Generation

SEO, paid media, content, partnerships. integrated growth systems, not isolated campaigns. Consistent 50%+ organic traffic lifts across companies.

AI-Powered GTM Workflows

Proprietary AI-assisted outbound campaigns and GTM workflow systems that lift reply rates, meeting booking, and pipeline velocity.

Analytics & Attribution

Full attribution frameworks with GA4, Search Console, and Ahrefs. connecting marketing activity to revenue and sales velocity.

Partnership & Ecosystem Growth

Strategic alliances that open doors ads cannot. From SaaS co-sell partnerships to affiliate programs, the right partners accelerate pipeline without burning budget.

Work experience

Where I've built & scaled

Impact-driven roles across fintech, AI, SaaS, and Web3. Outcomes over activity.

Founder & Builder

Klyo · LinkedIn Content Platform

Current April 2026 – Present

Bootstrapped Klyo, a LinkedIn content creation and distribution platform. Built product from zero, validated product-market fit with creators and B2B marketers, and grew user base through founder-led community engagement and organic growth.

GTM & Growth Marketing Manager

Xylo AI · Minneapolis, US

Current Jun 2024 – Present

Built end-to-end GTM engine from market strategy through qualified pipeline generation. Multi-channel demand system spanning outbound, SEO, paid acquisition, partnerships, and community programs serving financial services across North America.

Growth Marketing Manager

Tappstr AI · Amsterdam, Netherlands

Oct 2023 – Apr 2024

Scaled community 70% and organic traffic 50% through strategic partnerships, SEO infrastructure, and AI ecosystem positioning. Orchestrated podcasts and webinars to drive brand visibility and thought leadership.

Growth Marketing Manager

ZEPCAM · Delft, Netherlands

Nov 2022 – Oct 2023

Drove multi-channel customer acquisition through integrated SEO, SEM, email, social, and affiliate programs. Built measurement frameworks to connect marketing activity directly to revenue and customer lifetime value.

Growth Manager

MetaWorks AI · Berlin, Germany

Jul 2021 – Oct 2022

Scaled early-stage Web3 platform through strategic partnerships, user acquisition campaigns, and community-driven growth. Defined GTM motion and drove sustainable user retention and ecosystem engagement.

Customer Experience Analyst

Chattermill · London, UK

Oct 2017 – Apr 2020

Delivered customer experience intelligence for enterprise SaaS clients—HelloFresh, TransferWise, Uber, Deliveroo, Trainline, NatWest, FlixBus, JustEat. Translated experience data into actionable strategy for product and marketing teams.

Skills & tools

The full GTM stack

A practical toolkit grouped by how I actually use it across growth, GTM, demand generation, and revenue systems.

Outbound Platforms

Apollo.ioAmplemarketClaySmartleadLinkedIn OutreachCold Email

CRM & Automation

HubSpotPipedrive CRMZapiern8nTrelloMicrosoft 365Google Workspace

SEO & Analytics

SEMrushAhrefsGoogle AnalyticsGoogle Search ConsoleGA4

Paid Acquisition

LinkedIn AdsGoogle AdsMeta AdsA/B Testing

Design & Content

FigmaCanvaFramerWordPress